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SAMPLE ENGAGEMENTS
Bernard Associates has conducted a wide variety of projects for clients, including strategic planning, marketing, competitive simulations and planning, business development,licensing and acquisitions, opportunity assessment and due diligence, partnership analysis, new product launches, opinion leader development, medical marketing, speaking engagements, training seminars, meeting moderation, and conference/meeting planning.

Sample Engagements: General Management Consulting

Strategic Planning

  • "Redefining the Corporate Strategy for a Global Pharmaceutical Company"
  • "Evaluation of Strategic Options for a Pharmaceutical Company Pursuing CNS Products and Diagnostic Technologies"
  • "Development of a Key Opinion Leader Strategic Plan for a Blockbuster Drug"
  • "Strategic Implications and Applications of Pharmacogenomics for the Marketing of Pharmaceuticals"
  • "Corporate Re-Positioning of a Leading Clinical Testing Company"
  • "Innovative Strategies for Managing the State Medicaid Pricing Pressures for a Global Pharmaceutical Company"
  • "Redesign of the Strategic Planning Process for Major Cholesterol Agent"

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Marketing

  • "Development of a Strategy, Positioning, and Clinical Development Program for a Novel Metabolic Agent"
  • "Commercial Feasibility Study for a Biogeneric Agent"
  • "Corporate Re-Positioning of a Leading Clinical Testing Company"
  • "Creation of Customer-focused, Packaged Offerings for a Top Medical Products Supplier"
  • "Positioning of a Wireless, Automated Telephonic System for the Health Care Industry"
  • "Branding Campaign for an Internet Health Care Content Provider"
  • "Strategy Development and Marketing Planning for Healthy Frozen Meals for a Nutritional Foods Company"

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Competitive Planning and Simulations

  • "Development of a Competitive Simulation and Competitive Plan for a market-leading agent defending its market against a powerful new competitor"
  • "Creation of a Global Competitive Simulation for a new pharmaceutical entering a highly competitive marketplace"
  • "Design of a U.S. Competitive Simulation and a Competitive Counter-Launch Plan for an established product competing against a new market entrant"
  • "Development of a Competitive Simulation for a unique biologic entering an emerging market with several other competitors"
  • "Creation of a Competitive Simulation for a second-to-launch agent competing against a market-dominant agent and a third product in development"
  • "Development of a Competitive Simulation for a first-in-class oncology agent preparing a counter-launch against the second-in-class agent in several key international markets"
  • "Design of a Competitive Simulation for a hospital-based IV agent entering an established, intensely competitive arena"

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Business Development

  • Development of a Business Development Guidebook for Pursuing Licensing and Acquisition Opportunities
  • "Representation of a Motoneuron Trophic Factor for CNS Indications"
  • "Development of a Corporate Capability Presentation for an Infectious Disease Product Licensing Opportunity"
  • "Lead Advisor for a Top Five Pharmaceutical Company Pursuing an Innovative Biological Compound"
  • "Representation of Innovative Pharmaceutical Device for Stroke and Other Neurologically-Impaired Patients"
  • "Creation of Technology Partnership for a PBM Alliance"
  • "Negotiation of Clinical Research Partnership"
  • "Representation of a Unique Anti-Wrinkle Pharmaceutical Agent"

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FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)

"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)

"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009


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