The #1 global competition consulting firm for the pharmaceutical and health care products industries
- Headquartered in Morristown, New Jersey
- Founded in 1999
Helping Clients Win
- Competitive Simulations (War Games 2.0)
- Counter-Launch Planning and Simulations
- Winning Product Launches (Launch 2.0)
- Competitive Training and Seminars
- Competitive Strategy, Planning, and Lifecycle Management
- Customized Competitive Engagements
Over 125 leading pharmaceutical and health care companies across five continents
- Nine of the top ten global pharmaceutical companies
- Thousands of pharmaceutical and health care industry professionals have participated in the firm’s simulations, training seminars, competitive or counter-launch planning engagements, and competitive workshops.
The firm works across products/technologies, therapeutic areas, lifecycle stages, markets, stakeholders, and competitive landscapes.