Firm Overview

Description:

The #1 global competition consulting firm for the pharmaceutical and health care products industries

  • Headquartered in Morristown, New Jersey
  • Founded in 1999

Mission:

Helping Clients Win

Services:

  • Competitive Simulations (War Games 2.0)
  • Counter-Launch Planning and Simulations
  • Winning Product Launches (Launch 2.0)
  • Competitive Training and Seminars
  • Competitive Strategy, Planning, and Lifecycle Management
  • Customized Competitive Engagements

Clients:

Over 125 leading pharmaceutical and health care companies across five continents

    • Nine of the top ten global pharmaceutical companies
    • Thousands of pharmaceutical and health care industry¬†professionals have participated in the firm’s simulations, training seminars, competitive or counter-launch planning engagements, and competitive workshops.

Scope:

The firm works across products/technologies, therapeutic areas, lifecycle stages, markets, stakeholders, and competitive landscapes.

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