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CONSULTING APPROACHES
Bernard Associates offers a variety of flexible approaches to service client needs. Generally, the firm has worked with clients in five different ways:
- Executive Consulting
Bernard Associates has pioneered a new consulting model which the firm calls "Executive Consulting." This approach enables clients to engage a senior-level consultant with consulting, domain, and facilitation expertise to lead an executive and his or her departmental or intra-departmental team through the consulting process. Utilized successfully by Bernard Associates with several Fortune 500 clients, this unique approach has proven to enhance project implementation rates, to retain internal intellectual capital, and to reduce consulting costs dramatically.
 "Striking the Right Balance: Executive Consulting." (PDF file)
Bernard, S., Pharmaceutical Executive,
February 2002, pg. 68-72.
- Consulting Advisor
Bernard Associates has worked as an advisor to business executives and professionals on specific projects or on an as-needed basis in a retainer relationship. In this role, a Bernard Associates' consultant can either take the lead managing client projects/issues or serve as an advisor while the client takes the lead.
- Independent Consulting
Clients have asked Bernard Associates to handle and complete assignments independently of their company, with minimal client interaction.
- Consulting Partner and/or Domain Expert
Bernard Associates has worked and partnered with other consulting firms or agencies as either a domain/content expert or as a facilitator/process consultant. The firm has also served in these roles for internal company projects.
- Consulting Services
The firm offers consulting services in the following areas:
- Training and Education Seminars
- Professional Moderation and Facilitation
- Conference Chairmanship and Planning
- Medical and Industry Representation
- Speaking Engagements and Presentations
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FEATURES
"War Games 2.0"
Pharmaceutical Executive,
January 2010
"Product Launch 2.0: The Permanent Campaign"
Pharmaceutical Executive,
October 2011
"Winning Beyond the Molecule"
Pharmaceutical Executive,
April 2011
"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)
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