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FIRM INNOVATIONS
Dr. Stan Bernard, President and Founder of Bernard Associates, has been a health care industry innovator for over two decades. Below are some selected examples of his innovations and industry "firsts":
- Initiated an innovative approach to business war games called "Bernard Simulations," as described in the 2007 PharmaVoice article, "7 Rules for the New War Games."
- Recognized as the first independent management consultant to be named as one of PharmaVoice's "100 Most Inspirational People in the Pharmaceutical Industry" (2006)
- Created and pioneered an innovative management consulting approach, "Executive Consulting" (Pharmaceutical Executive, 2002)
- Initiated the "Health Information Technology" graduate school course at the Wharton School of Business (1999)
- Founded and served as the first Editor-in-Chief of the international journal Disease Management, the official journal of the Disease Management Association of America (1997)
- Served as the first "Managed Care Medical Director" in the U.S. pharmaceutical industry (1993)
- Initiated the first "Pharmaceutical Management" course at a leading U.S. graduate business school (Wharton School of Business -1991)
- Co-initiated and developed the first doctor-only medical sales force in the United States while serving as Assistant Medical Director for Bristol-Myers Squibb (1989)
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FEATURES
"War Games 2.0"
Pharmaceutical Executive,
January 2010
"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)
"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)
"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009
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