Bernard Associates : Publications - Competition

							HOME	\|	CONTACT US
	FIRM OVERVIEW	\|	SERVICES	\|	SIMULATIONS	\|	CLIENTS	\|	PUBLICATIONS

COMPETITION

Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

"Big Pharma's Most Feared Competitor"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2010, pgs. 30-31
"3-D Competitive Analysis"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2010, pgs. 24,26
"War Games 2.0"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2010, pgs. 26,28
"7 Rules for the New War Games"
(PDF file) (Podcast)
Bernard, S., PharmaVOICE,
September 2007, pgs. 56-58.
"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
(PDF file) (Podcast)
PharmaVOICE,
April 2008
"PHARMA vs. PHARMA"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2009, pgs. 30-34, 65.
"Shark-Proof Product Launches"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2009, pgs. 24-25
"Multi-Level Competition:
Competing at a Higher Level"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2009, pgs. 30,32
"Think Different"
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2009, pgs. 26,28

FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)

"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)

"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009

© 2010 Bernard Associates | Contact Us | Site Terms of Use and Privacy Policy | Web Site Developed by e5 Marketing, Inc.