Bernard Associates : Publications

							HOME	\|	CONTACT US
	FIRM OVERVIEW	\|	SERVICES	\|	SIMULATIONS	\|	CLIENTS	\|	PUBLICATIONS

COMPETITION

Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

"Product Launch 2.0: The Permanent Campaign"
(PDF File)
Bernard, S., Pharmaceutical Executive,
October 2011, pgs. 60-64
"Competition 2.0: Brands vs. Generics"
(PDF File)
Bernard, S., Pharmaceutical Executive,
May 2011, pgs. 30, 32
"Winning Beyond the Molecule"
(PDF File)
Bernard, S., Pharmaceutical Executive,
April 2011, pgs. 28-29
"Are You Trained to Compete and Win?"
(PDF File)
Bernard, S., Pharmaceutical Executive,
February 2011, pgs. 26, 28
"Decisive Strategy Wins the Market"
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2010, pgs. 20-21
"Big Pharma's Most Feared Competitor"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2010, pgs. 30-31
"3-D Competitive Analysis"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2010, pgs. 24,26
"War Games 2.0"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2010, pgs. 26,28
"7 Rules for the New War Games"
(PDF file) (Podcast)
Bernard, S., PharmaVOICE,
September 2007, pgs. 56-58.
"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
(PDF file) (Podcast)
PharmaVOICE,
April 2008
"PHARMA vs. PHARMA"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2009, pgs. 30-34, 65.
"Shark-Proof Product Launches"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2009, pgs. 24-25
"Multi-Level Competition:
Competing at a Higher Level"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2009, pgs. 30,32
"Think Different"
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2009, pgs. 26,28

FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"Product Launch 2.0: The Permanent Campaign"
Pharmaceutical Executive,
October 2011

"Winning Beyond the Molecule"
Pharmaceutical Executive,
April 2011

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)