HOME | CONTACT US
FIRM OVERVIEW | SERVICES | SIMULATIONS | CLIENTS | PUBLICATIONS
HEALTH CARE TOPICS
Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

  • "The Healthcare Quality Debate: The Case for Disease Management."
    (PDF file)
    Bernard, S. and Frist, WH., Disease Management, 1 (2),
    March 1998: p. 91-98.

  • "Evolution of the eHealth Space."
    (PDF file)
    Bernard, S., Pharmaceutical Executive eHealth Supplement,
    March 2000, p. 8-14.

  • "Re-intermediating Doctors: Bridging the Patient-Physician Digital Divide."
    Bernard, S., Internet Healthcare Strategies, 1 (3), December 1999.

  • "The Modular Integration of Health Care."
    Bernard, S., Disease Management, 1 (4), July 1998, p 215-223.
FEATURES
features
"War Games 2.0"
Pharmaceutical Executive,
January 2010

"Product Launch 2.0: The Permanent Campaign"
Pharmaceutical Executive,
October 2011

"Winning Beyond the Molecule"
Pharmaceutical Executive,
April 2011

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)


© 2010 Bernard Associates | Contact Us | Site Terms of Use and Privacy Policy | Web Site Developed by e5 Marketing, Inc.
What We Do
Why Choose Bernard Associates?
Consulting Approaches
Awards
Stan Bernard, President
Firm Innovations
Consulting Philosophy
Selected Client List
Sample Engagements
Featured Publications
Pharmaceutical Topics
Competition
Pharmacogenomics and
Personalized Medicine Topics
Information Technology
and Internet Topics
Health and Disease
Management Topics
Managed Care Topics
Health Care Topics