Bernard Associates : Publications

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Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

"The Healthcare Quality Debate: The Case for Disease Management."
(PDF file)
Bernard, S. and Frist, WH., Disease Management, 1 (2),
March 1998: p. 91-98.
"Evolution of the eHealth Space."
(PDF file)
Bernard, S., Pharmaceutical Executive eHealth Supplement,
March 2000, p. 8-14.
"Re-intermediating Doctors: Bridging the Patient-Physician Digital Divide."
Bernard, S., Internet Healthcare Strategies, 1 (3), December 1999.
"The Modular Integration of Health Care."
Bernard, S., Disease Management, 1 (4), July 1998, p 215-223.

FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)

"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)

"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009