Bernard Associates : Publications - Health and Disease Management Topics

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HEALTH AND DISEASE MANAGEMENT TOPICS

Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

"The Healthcare Quality Debate: The Case for Disease Management." (PDF file)
Bernard, S. and Frist, WH., Disease Management, 1 (2);
March 1998: p. 91-98.
"The Future of Disease Management: Weaving Disease Management into the Fabric of Patient Care."
Runde, D., Bernard, S., et al., Institute for the Future Report, Emeryville, CA, August 1999.
"The Roles of Pharmaceutical Companies in Disease Management."
Bernard, S., Chapter 7 (pp. 179-206 ) in Disease Management: A Systems Approach to Improving Patient Outcomes., W. Todd and D. Nash, eds., American Hospital Publishing, Inc., 1997.
"Women's Health and Disease Management: Parallel Movements Intersecting to Provide Unparalleled Care for Women."
Bernard, S. and Moore, DL., Disease Management, 1 (1), January 1998, p. 55-61.
"Disease Management: A Pharmaceutical Industry Perspective." (PDF file)
Bernard, S., Pharmaceutical Executive, 16(2), 48-60,
March 1995.
"The Eruption of Disease Management."
Bernard, S. and Byrnes, J., Disease Management, 1 (1), January 1998, p. 1-2.

FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"Product Launch 2.0: The Permanent Campaign"
Pharmaceutical Executive,
October 2011

"Winning Beyond the Molecule"
Pharmaceutical Executive,
April 2011

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)