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INFORMATION TECHNOLOGY AND INTERNET TOPICS
Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.
 "What Chief Executives Do Know About the Internet."
(PDF file)
Bernard, S., Pharmaceutical Executive eHealth2 Supplement,
August 2000, p. 12-27.
 "Evolution of the eHealth Space."
(PDF file)
Bernard, S., Pharmaceutical Executive eHealth Supplement,
March 2000, p. 8-14.
 "The e-Empowered Consumer."
(PDF file)
Bernard, S., Medical Marketing & Media,
February 2003, pg. 47-49.
 "Digital Doctoring." (PDF file)
Bernard, S., Business 2.0,
September 12, 2000, pg. 250-256.
 "The Reality of Virtual Reality." (PDF file)
Bernard, S., Pharmaceutical Executive eHealth Supplement,
March 2001.
 "Who Moved the Internet Cheese?" (PDF file)
Bernard, S., Pharmaceutical Executive eHealth Supplement,
December 2000.
 "Online Outpatients."
(PDF file)
Bernard, S., Business 2.0,
January 2000, p. 257-58.
- "Playing the Survivor Game: The Commercial Portal Purge."
Bernard, S., Internet Healthcare Strategies, 1 (11), September 2000.
- "The HIPAA E-ffect."
Bernard, S., Internet Healthcare Strategies, 1 (10), August 2000.
- "Health Plans Take Net Steps."
Bernard, S., Internet Healthcare Strategies, 1 (9), July 2000.
- "The Empire Strikes Back: Traditional Players Go Online to Capture Their Space."
Bernard, S., Internet Healthcare Strategies, 1 (8), June 2000.
- "Internet Interactive: Self-Care Clinical Tools."
Bernard, S., Internet Healthcare Strategies, 1 (7), May 2000.
- "Women and the Web."
Bernard, S., Internet Healthcare Strategies, 1 (6), April 2000.
- "The Healthcare B2B Boom."
Bernard, S., Internet Healthcare Strategies, 1 (6), March 2000.
- "Consolidation and Convergence of the eHealth Space."
Bernard, S., Internet Healthcare Strategies, 1 (5), February 2000.
- "Furnishing Your Home (page): Licensing Content from Internet Companies."
Bernard, S., Internet Healthcare Strategies, 1 (4), January 2000.
- "Re-intermediating Doctors: Bridging the Patient-Physician Digital Divide."
Bernard, S., Internet Healthcare Strategies, 1 (3), December 1999.
- "Online Care Management and Delivery: Introducing the Net's Fourth Internet Health Care Segment: The Care Space."
Bernard, S., Internet Healthcare Strategies, 1 (1), October 1999, p 11.
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FEATURES
"War Games 2.0"
Pharmaceutical Executive,
January 2010
"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)
"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)
"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009
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