Bernard Associates : Publications

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Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.

"Health Plans Take Net Steps."
Bernard, S., Internet Healthcare Strategies, 1 (9), July 2000.
"Managed Care-Pharmaceutical Industry Partnerships in Disease Management."
Bernard, S., Managed Healthcare, January 1997, p. 21.
"Managed Care's Impact on Women's Health Research."
Moore, DL and Bernard, S., Journal of the American Medical Women's Association, January 1997.

FEATURES

"War Games 2.0"
Pharmaceutical Executive,
January 2010

"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)

"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)

"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009