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PHARMACEUTICAL TOPICS
Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.
 "Product Launch 2.0: The Permanent Campaign"
(PDF File)
Bernard, S., Pharmaceutical Executive,
October 2011, pgs. 60-64
 "Competition 2.0: Brands vs. Generics"
(PDF File)
Bernard, S., Pharmaceutical Executive,
May 2011, pgs. 30, 32
 "Winning Beyond the Molecule"
(PDF File)
Bernard, S., Pharmaceutical Executive,
April 2011, pgs. 28-29
 "Are You Trained to Compete and Win?"
(PDF File)
Bernard, S., Pharmaceutical Executive,
February 2011, pgs. 26, 28
 "Decisive Strategy Wins the Market"
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2010, pgs. 20-21
 "Big Pharma's Most Feared Competitor"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2010, pgs. 30-31
 "3-D Competitive Analysis"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2010, pgs. 24,26
 "War Games 2.0"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2010, pgs. 26,28
 "Think Different"
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2009, pgs. 26,28
 "Multi-Level Competition:
Competing at a Higher Level"
(PDF file)
Bernard, S., Pharmaceutical Executive,
July 2009, pgs. 30,32
 "Shark-Proof Product Launches"
(PDF file)
Bernard, S., Pharmaceutical Executive,
April 2009, pgs. 24-25
 "PHARMA vs. PHARMA"
(PDF file)
Bernard, S., Pharmaceutical Executive,
January 2009, pgs. 30-34, 65.
 "7 Rules for the New War Games"
(PDF file) (Podcast)
Bernard, S., PharmaVOICE,
September 2007, pgs. 56-58.
 "Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
(PDF file) (Podcast)
PharmaVOICE,
April 2008
 "Consumerization: Pandora's Pillbox"
(PDF file)
Bernard, S., Pharmaceutical Executive,
June 2007, pgs. 68-72.
 "Personalized Medicine: The Beginning of a New Era in Medicine."
(PDF file)
Bernard, S., Wharton Healthcare Leadership Exchange ,
February 2006, pgs. 18-22.
 "From Pharmaceutical Mega-Marketing to Multi-Marketing: Modern Marketers Are Managing Multiple Challenges and Opportunities."
(PDF file)
Bernard, S., PMC Information Supplement,
May 2004, pg. 15-16.
 "Striking the Right Balance: Executive Consulting."
(PDF file)
Bernard, S., Pharmaceutical Executive,
February 2002, pg. 68-72.
 "Five Myths of Pharmacogenomics."
(PDF file)
Bernard, S., Pharmaceutical Executive,
October 2003, pg. 68-76.
 "The Drug Drought: Primary Causes, Promising Strategies."
(PDF file)
Bernard, S., Pharmaceutical Executive Supplement,
November 2002.
 "Back to the Pharma Future."
(PDF file)
Bernard, S., Pharmaceutical Executive Supplement,
October 2004, pg. 6-7.
- "Online Opportunity: Clinical Research."
Bernard, S., Internet Healthcare Strategies, 1 (2), November 1999.
- "Pharmaceutical Industry Update: Clinical Trials in Women's Health Research. Part I: The Drug Discovery and Development Process."
Moore, DL and Bernard, S., Journal of Women's Health, 5 (2), March, 1996.
- "Pharmaceutical Industry Update: Clinical Trials in Women's Health Research. Part II: Phase IV Clinical Research and Beyond."
Moore, DL and Bernard, S., Journal of Women's Health, 5 (4), August 1996.
- "Make Way for the Next World."
Bernard, S., Pharmaceutical Executive, pp. 50-58, February 1996.
- "The Commercial Development Process."
Bernard, S., Idea to Product, Springer-Verlag, New York, 1996, pp. 5-6.
- "Disease Management: A Pharmaceutical Industry Perspective."
Bernard, S., Pharmaceutical Executive, 16(2): 48-60, March 1995.
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FEATURES
"War Games 2.0"
Pharmaceutical Executive,
January 2010
"Product Launch 2.0: The Permanent Campaign"
Pharmaceutical Executive,
October 2011
"Winning Beyond the Molecule"
Pharmaceutical Executive,
April 2011
"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)
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