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PHARMACOGENOMICS AND PERSONALIZED MEDICINE TOPICS
Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 50 pharmaceutical and health care articles in leading publications. Selected publications are available as PDF files for download. You will need Adobe Reader in order to view these files. You can download a free copy here. For copies of other publications not hyperlinked, click here.
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FEATURES
 "War Games 2.0" Pharmaceutical Executive, January 2010 "Product Launch 2.0: The Permanent Campaign" Pharmaceutical Executive, October 2011 "Winning Beyond the Molecule" Pharmaceutical Executive, April 2011 "7 Rules for the New War Games." PharmaVoice, September 2007 (Article) (Podcast) |
"Personalized Medicine: The Beginning of a New Era in Medicine." "
"Five Myths of Pharmacogenomics." |
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