|
SERVICES
Bernard Associates offers three general types of consulting services:
- - General Management Consulting in the areas of:
- Specialty Consulting in specific areas of domain expertise, including:
- Pharmaceutical Companies and Products: Strategic Planning and Marketing
- Product Launches: Strategic, Marketing, and Tactical Planning
- Business Simulations: Competitive Simulations (a new, improved version of Business War Games), Negotiation Simulations, and Training Simulations
- New Biopharmaceutical, Medical, Health, or Consumer Products: Licensing and Acquisitions, Launch Strategies, and Positioning
- Medical Marketing and Opinion Leader Development: Strategies and Tactics
- Pharmacogenomics/Genomics: Implications, Applications, and Strategies
- Information Technologies: Internet, New IT Applications
- Consulting Services, including:
- Training and Education Seminars
- Professional Meeting Moderation and Facilitation
- Meeting/Conference Chairmanship and Planning
- Medical and Industry Representation
- Opportunity Assessment and Due Diligence
- Speaking Engagements and Presentations
Dr. Bernard has spoken extensively on a wide variety of pharmaceutical and health care topics. To book Dr. Bernard for a speaking engagement, click here.
|
|
FEATURES
"War Games 2.0"
Pharmaceutical Executive,
January 2010
"7 Rules for the New War Games."
PharmaVoice,
September 2007
(Article) (Podcast)
"Competitive Counter-Strike: Counter-Launch Planning to Preempt and Defend Against the Launch of a Competitive Product."
PharmaVoice,
April 2008
(Article) (Podcast)
"Shark-Proof Product Launches"
Pharmaceutical Executive,
April 2009
|
