Why Bernard Associates?

  • Winning Performance and Results

    Bernard Associates’ mission is Helping Clients Win. The firm works to identify and develop practical, impactful strategies, actions, and approaches to help ensure that clients and their products are successful in the market.

  • Competition Specialists

    Bernard Associates specifically focuses on competition consulting, including competitive strategy, simulations, and training. The firm is not a competitive intelligence agency, a war game vendor, an advertising agency, or a market research firm.

  • Unique Pharmaceutical, Health Care, and Consulting Industry Experience

    Bernard Associates’ professionals have extensive experience as pharmaceutical industry business executives, health care professionals, and management consultants. Our team has worked in nearly every major function and department of a pharmaceutical company.

  • Industry-Leading Insights and Innovations

    Stan Bernard, the founder of Bernard Associates, has published over 75 pharmaceutical and health care articles in leading journals and has taught pharmaceutical management and other topics as a Senior Fellow at the Wharton School of Business for nearly 15 years. The firm has created numerous industry-leading innovations, insights, and frameworks.

  • Customized Approaches

    Bernard Associates customizes every single engagement to service different client needs, objectives, and interests. Bernard Associates works hard to understand each client and their situation to determine how to maximize success.

  • Broad Industry and Product Expertise

    Bernard Associates works across pharmaceutical and health care products/technologies, therapeutic areas, lifecycle stages, markets, stakeholders, and competitive landscapes.

  • Award-Winning Recognition

    Bernard Associates has received awards and recognition by clients and the media for helping clients achieve outstanding results. For example, over 90% of surveyed clients have stated that Bernard Simulations™ are better than any other previous war game or competitive simulation they have participated in.

  • Global Experience, Understanding, and Reach

    Bernard Associates has conducted numerous engagements in the United States, Canada, Europe, Asia, Africa, and South America.

  • Exclusively Senior-Level Partner Consulting

    Bernard Associates offers only one type of consultant: Senior-Level. The partner who presents the engagement does the engagement. Bernard Associates has pioneered a unique approach to consulting called “Executive Consulting” (see article).

  • Trusted by Leading Global Clients

    Bernard Associates has conducted consulting engagements with nine of the top ten pharmaceutical companies and over 125 other leading pharmaceutical and health care products companies across five continents. Clients repeatedly trust us to deliver results.